The social marketing is the new approach to the traditional marketing towards the new frontiers of business and the market: it tends to provoke some behavior by induction, that is, to influence a specific slice of the audience to change its behavior, in an  uninvolontary way.
How can this happen?
The social marketing is based on a Series of influences of several branches of human sciences: psychology, sociology, anthropology : it studies, and deals with human behaviors and the way in which is possible to change them  without the knowledge of the recipients of a specific message.

The tool through which it works is communication, intended under each of its aspects and with all its instrument: the newspapers, radio, television.
But now times have changed and, if today an advertising spot on TV has lost some effectiveness, it is correct to seek new ways of communication through which act : today in fact the Web is the most fertile ground where the use of the so-called “viral” dynamic communications is developing, that is the sending of some advertisements  through a sort of buzz in which it is suggested or it is recommended a particular service.

The advertising “on line” is the most efficient and practical implementation of the social marketing. In fact it is through promotional campaigns on the web that social marketing works, developing the use of a brand on the network, with the aim to expand the market of the same.

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